- Social media is not about advertising or direct sales; it is about connecting people. Customers will be drawn to your site if you have interesting content that is unique to your shop. This can include a number of things, such as news about your employees, customers, and local community; fun contests; new services that benefit your customers; or shop events that benefit your customers. A good example is the Facebook page of Bobby and Steve’s Auto World at https://www.facebook.com/bobbyandstevesautoworld. Their Facebook page is well done with content that is relevant to their customers.
- Running a social media site takes time. Content must be fresh and updated often. Yes, you can hire a service to maintain your Facebook page but that will only work if the service understands your business and your customers.
- Promote your site and encourage your users to “Like” your page. The primary benefit of any social media site is the ability to network. The larger your network, the wider audience you will reach.
- Review your stats. Facebook provides a monthly report card telling you how many people have visited your site.
Later this month, we will show you how to create a Facebook page that your customer will love. In the meantime, please go to our Facebook page and “Like” us: https://www.facebook.com/MechanicNet. Not only will you learn about upcoming MechanicNet promotions, but you will find content that you can add to your new site. Stay tuned for Part II.