If you own or work at an independent repair shop, chances are you’ve encountered a problem or two at some point in your career. If you haven’t, you’re above us mere mortals and should probably tell us your secret. All kidding aside, 3 of the top 10 most common challenges independent repair shops face is having enough funds for advertising, losing customers to dealerships, and losing customers to large repair chains.
Using a CRM can help mitigate these issues before they become even bigger problems for your shop, and on top of that, investing in a CRM can give you access to a multitude of advertising and customer management features for one standard fee. MechanicNet Cloud CRM offers you a search-engine friendly website, allows you to send customers promotions and important reminders, and allows you to communicate via text, email, or postcard with clients. Our reputation manager can help you manage reviews on your website, Facebook, Google, and Yelp, and our monthly performance updates and reporting tools can help you keep track of client contact amounts, sales, customer retention, and identify opportunities for new customer acquisition – all for the cost of one CRM.
Some other benefits to using a CRM to solve advertising cost and client retention problems include:
- A CRM gives an average of $8.71 for every $1 spent (according to Nucleus Research)
- CRMs are known to improve customer retention, by as much as 27% (Source: YokelLocal.com)
- Email marketing has a consistently highly rated ROI of a $51 return on every $1 spent (Source: SuperOffice.com)
You can have comprehensive advertising and reputation management features as well as client retention and acquisition tools, all in one CRM, solving some of your shop’s problems with MechanicNet.