{"id":140,"date":"2019-04-12T16:58:57","date_gmt":"2019-04-12T16:58:57","guid":{"rendered":"https:\/\/mechanicnet.tv\/blog\/?p=140"},"modified":"2019-04-12T17:43:12","modified_gmt":"2019-04-12T17:43:12","slug":"an-extra-30k-from-may-to-may","status":"publish","type":"post","link":"https:\/\/mechanicnet.tv\/blog\/?p=140","title":{"rendered":"An Extra $30K from May to May"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-141 alignright\" style=\"color: var(--color-neutral-600);\" src=\"https:\/\/blog.mechanicnet.tv\/wp-content\/uploads\/2019\/04\/Tablet-OBD4.jpg\" alt=\"Tablet OBD4\" width=\"250\" height=\"329\" srcset=\"https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/04\/Tablet-OBD4.jpg 250w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/04\/Tablet-OBD4-228x300.jpg 228w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><span style=\"color: var(--color-neutral-600);\">Could you use an <\/span><strong style=\"color: var(--color-neutral-600);\"><em>extra<\/em><\/strong><span style=\"color: var(--color-neutral-600);\"> $30K this year? You could generate it by sending 50 promotional postcards per month for a year.*<\/span><\/p>\n<p>How do we know that?<\/p>\n<p>Well, we ran a 1000 shop study for a year, and when shops in that study sent promotions, those promotions generated 49:1 ROI. Yes, you read that right: they made back $49 for every dollar they\u00a0<span style=\"color: var(--color-neutral-600);\">spent on promotions.<\/span><\/p>\n<p><strong>This April, we are giving 50 promotional postcards per month for a year to shops that sign up for the new OBD4 Business\u2122 marketing program. <\/strong>(<a href=\"http:\/\/mechanicnet.com\/corporate\/demo.html\">Click\u00a0to learn more<\/a>.)<\/p>\n<p>If you run the numbers on 50 cards per month (valued at $1 for easy math), you&#8217;re getting 600 cards (a $600 promotion value). That means: $49 x $600 = $29,400 in revenue. Doing a little rounding to make it catchy and easy to write about, you got $30K.<\/p>\n<p>Obviously, you&#8217;ll want to look at the OBD4 Business program first to see if it&#8217;s something that will help your business. So ask yourself, &#8220;Is there anything my business could use:<\/p>\n<ul>\n<li>Increased Car Count?<\/li>\n<li>Improved Average RO?<\/li>\n<li>More Sales or Revenue?<\/li>\n<li>More Retention and Repeat Business?<\/li>\n<li>More Online Reviews &#8211; Better Online Presence?<\/li>\n<li>More NEW Customers?<\/li>\n<li>Maybe more stability and some free time to work on other parts of the business?&#8221;<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138\" src=\"https:\/\/blog.mechanicnet.tv\/wp-content\/uploads\/2019\/02\/OBD4-Business-pull-the-codes-on-marketing.jpg\" alt=\"OBD4 Business - pull the codes on marketing\" width=\"1055\" height=\"735\" srcset=\"https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/02\/OBD4-Business-pull-the-codes-on-marketing.jpg 1055w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/02\/OBD4-Business-pull-the-codes-on-marketing-300x209.jpg 300w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/02\/OBD4-Business-pull-the-codes-on-marketing-768x535.jpg 768w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/02\/OBD4-Business-pull-the-codes-on-marketing-1024x713.jpg 1024w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/><\/p>\n<p>Most shops we talk to have some area of their business they would like to work on. OBD4 Business is about using your data to help you find out what will work\u00a0<span style=\"color: var(--color-neutral-600);\">best<\/span><span style=\"color: var(--color-neutral-600);\">\u00a0<\/span><span style=\"color: var(--color-neutral-600);\">to help you with your goals. It is marketing strategy based on facts, not hopes or assumptions. <strong>Your facts. Your data. Not generic data and industry averages.<\/strong><\/span><\/p>\n<p>So, if you are tired of marketing programs that are humdrum, that work &#8220;okay,&#8221; or don&#8217;t work at all; if you have tried other programs before and they didn&#8217;t pan out &#8230; ask yourself: was it targeted at my needs, or was I buying what those guys had to sell?<\/p>\n<p>OBD4 Business is different. Finally.<\/p>\n<p><strong>Have a look and find out how your business could make an EXTRA $30k from May to May<\/strong>:<\/p>\n<figure id=\"attachment_142\" aria-describedby=\"caption-attachment-142\" style=\"width: 225px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mechanicnet.com\/corporate\/demo.html\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-142 aligncenter\" src=\"https:\/\/blog.mechanicnet.tv\/wp-content\/uploads\/2019\/04\/Button-schedule-demo.jpg\" alt=\"Button - schedule demo\" width=\"225\" height=\"225\" srcset=\"https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/04\/Button-schedule-demo.jpg 225w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/04\/Button-schedule-demo-150x150.jpg 150w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2019\/04\/Button-schedule-demo-100x100.jpg 100w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><figcaption id=\"caption-attachment-142\" class=\"wp-caption-text\">$30K Button &#8211; Click to Learn How<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a style=\"background-color: #ffffff; box-shadow: 0 0 0 1px rgba(var(--color-primary-rgb), 0.2);\" href=\"http:\/\/mechanicnet.com\/corporate\/demo.html\">Click\u00a0<\/a>to schedule a demo, or call 877-632-4638 for more information.<\/p>\n<p>*Based on 49:1 ROI campaign results from 1000 auto-repair and service-shop study in 2017. Your results may vary.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explanation of how auto repair shops can generate an additional $30k in revenue by deploying just 50 promotional postcards per month (free cards being an incentive for the month of April 2019 for sign ups on the OBD4 Business Marketing program through MechanicNet).<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[38,39,40,35,37,36],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-how-to-get-more-service-customers","tag-increasing-revenue-auto-repair","tag-increasing-sales-auto-repair","tag-more-business-auto-repair","tag-need-more-customers-auto-repair","tag-raising-car-count"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=140"}],"version-history":[{"count":6,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/140\/revisions\/372"}],"wp:attachment":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}