{"id":25,"date":"2018-03-23T18:00:48","date_gmt":"2018-03-23T18:00:48","guid":{"rendered":"http:\/\/blog.mechanicnet.tv\/?p=25"},"modified":"2018-03-23T14:30:17","modified_gmt":"2018-03-23T14:30:17","slug":"facebook-as-a-marketing-tool-part-i","status":"publish","type":"post","link":"https:\/\/mechanicnet.tv\/blog\/?p=25","title":{"rendered":"Facebook as a Marketing Tool &#8211; Part I"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-112\" src=\"http:\/\/blog.mechanicnet.tv\/wp-content\/uploads\/2018\/02\/pexels-photo-267399.jpeg\" alt=\"pexels-photo-267399.jpeg\" width=\"1880\" height=\"1181\" srcset=\"https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-267399.jpeg 1880w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-267399-300x188.jpeg 300w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-267399-768x482.jpeg 768w, https:\/\/mechanicnet.tv\/blog\/wp-content\/uploads\/2018\/02\/pexels-photo-267399-1024x643.jpeg 1024w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/p>\n<div class=\"clearfloat\"><\/div>\n<section id=\"FB1\">\n<article>Countless businesses have turned to social media to connect with more people and advertise their organization\u2014how about you? Have you tried social media?<\/article>\n<\/section>\n<article><\/article>\n<p><!--more--><\/p>\n<article>Many of those who have tried social media started with Facebook, worth a couple hundred billion dollars and the most popular social media site out there. Facebook is a safe choice with benefits that include: increased exposure to potential customers, building customer loyalty, and increased sales.Getting started is easy, but before we do, let&#8217;s cover some social media basics.<\/article>\n<article><\/article>\n<section id=\"FB1\">\n<article>\n<ol>\n<li>Social media is not about advertising or direct sales; it is about connecting people. Customers will be drawn to your site if you have interesting content that is unique to your shop. This can include a number of things, such as news about your employees, customers, and local community; fun contests; new services that benefit your customers; or shop events that benefit your customers. A good example is the Facebook page of Bobby and Steve&#8217;s Auto World at\u00a0<a href=\"https:\/\/www.facebook.com\/bobbyandstevesautoworld\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/bobbyandstevesautoworld<\/a>. Their Facebook page is well done with content that is relevant to their customers.<\/li>\n<li>Running a social media site takes time. Content must be fresh and updated often. Yes, you can hire a service to maintain your Facebook page but that will only work if the service understands your business and your customers.<\/li>\n<li>Promote your site and encourage your users to &#8220;Like&#8221; your page. The primary benefit of any social media site is the ability to network. The larger your network, the wider audience you will reach.<\/li>\n<li>Review your stats. Facebook provides a monthly report card telling you how many people have visited your site.<\/li>\n<\/ol>\n<p>Later this month, we will show you how to create a Facebook page that your customer will love. In the meantime, please go to our Facebook page and &#8220;Like&#8221; us:\u00a0\u00a0<a href=\"https:\/\/www.facebook.com\/MechanicNet\" target=\"new\">https:\/\/www.facebook.com\/MechanicNet<\/a>. Not only will you learn about upcoming MechanicNet promotions, but you will find content that you can add to your new site. Stay tuned for Part II.<\/p>\n<\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Countless businesses have turned to social media to connect with more people and advertise their organization\u2014how about you? Have you tried social media?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[17,20,18,19,21],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-facebook-for-auto-repair","tag-facebook-for-auto-service","tag-setting-up-facebook","tag-social-media-for-auto-repair","tag-social-media-for-auto-service"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25"}],"version-history":[{"count":7,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":116,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=\/wp\/v2\/posts\/25\/revisions\/116"}],"wp:attachment":[{"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mechanicnet.tv\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}