OBD4 Business – You Don’t Guess with Your Customers …

OBD4 Business™

You don’t guess when it comes to your customers’ cars. Don’t settle for guesswork from your marketing company.

OBD4 Business - pull the codes on marketing

What do you really need when it comes to marketing for your business? Like, really, actually need. Not what you think you need or hope you need or that some guy said you need because that happens to be what his marketing company sells … but what you truly need. Based on data. Based on facts.

  • Do you need more customers?
  • Do you need better customers?
  • Do you need them to come in more often throughout the year?
  • If so, how much more often?
  • Or is it really a matter of how much customers spend when they do come in?
  • Maybe you just want to keep things running as smoothly tomorrow as they do today.


That is what OBD4 Business is all about. It’s about knowing. We plug in and pull the codes on your business, using your data, your customers, your specific business needs. When we recommend strategies to you, they are laid out based on what you care about. Your revenue and results are tracked and monitored in real time.

Real time means you don’t wait 90 days or 6 months to find out if your marketing is making money. You know immediately. You’ll see what’s working, how well, for whom, and why. We monitor your success. You monitor us.


5 Reasons You DON’T Need a Website for Your Shop

No need for an automotive website hereTalking to shops all day every day, year after year, I start to notice patterns. One pattern pertains to shop folks debating whether or not they need a website for their business.

If you are one of those people, this post is for you. This blog post is for auto repair shop owners out there who do not have a website, and are convinced or at least half-convinced they don’t need and never will have use for one—not even a basic, cover-the-bases type website.

A few people reading this might think that is crazy talk, but there are some legitimate reasons why you might not need one. Below are the top 5 reasons that I have discovered over the course of thousands of conversations with shop owners: Continue reading “5 Reasons You DON’T Need a Website for Your Shop”

Facebook as a Marketing Tool – Part II


pexels-photo-267371.jpeg Now that you know what social media is all about, let’s move on to learn how we can use it to benefit your shop.

Continue reading “Facebook as a Marketing Tool – Part II”

Facebook as a Marketing Tool – Part I


Countless businesses have turned to social media to connect with more people and advertise their organization—how about you? Have you tried social media?

Continue reading “Facebook as a Marketing Tool – Part I”

How to Get Your Shop on Google (for Free) and Why You Need To

This blog will tell you how to add (or claim) your auto repair shop’s Google listing. I’m going to start this off with the “why” part of why you should do it. If you just need the instructions for how to add your shop, skip to the bottom where the instructions are (if you just need to claim an existing listing, skip to number 4 on the list). Continue reading “How to Get Your Shop on Google (for Free) and Why You Need To”

That’s Not Google Calling

by John Daulton

Is That Really Google Calling My Shop?

“Hello, my name is Dave or Joe or Ishmael or whatever, and I’m calling from Google. I want to help you with something really important even though you kinda suspect I am lying right now …” Continue reading “That’s Not Google Calling”

4 Strategies to Turn Uber and Lyft Drivers into Profit and Loyal Customers


By John Daulton

Uber and Lyft continue to grow in popularity. The price is right, and more and more people use these ride-sharing services rather than taking their own car—or even owning one. We’re not to the point where that’s a huge problem for you yet, but if the writing isn’t on the wall, there is definitely a crowd standing near the wall opening up a case of spray paint.

Continue reading “4 Strategies to Turn Uber and Lyft Drivers into Profit and Loyal Customers”