If you have owned or worked at a small business you know how much work goes into every aspect of the business, especially for automotive shops. Customer relationships are a key part of every business, and it can be difficult to juggle managing a business’s needs and your many client’s needs at once. We understand how hard this can be, which is why we created MechanicNet Cloud CRM to help automotive businesses like yours succeed.
A CRM system can help both small and large businesses alike, but specifically for smaller automotive businesses a CRM can offer many benefits, such as:
- Customer Connection – Ensuring great customer service is a never-ending job. A CRM can help you consistently interact with your customers by:
- scheduling promotions and communications (such as service reminders) to send regularly
- monitoring clients’ past services, visits, average invoices, and your ROI
- viewing communication alerts for client address problems or inaccuracies
- responding to client messages via email or text
These tools can help you determine what your clients need and communicate with them easily in a timely manner, improving customer loyalty and retention.
- Increased Efficiency – With a CRM you no longer need outdated filing systems or many different computer programs to manage your client data, invoices, and marketing information. With a Cloud CRM, your data is stored securely in the cloud and can be easily accessed by you anytime and anywhere you need it. You can simply search for specific records, clients, invoices, promotions, etc. as well as keep an eye on your appointment calendar and messages, saving you time and keeping all of your important information in one place.
- Eliminate Clutter – Say goodbye to the folder cabinets and piles of invoices! By reducing the need for outdated paper filing systems in your shop, a CRM such as MechanicNet also can help you reduce clutter in your business. All of your necessary data being stored in the Cloud CRM means you not only can be more efficient, but you also don’t need to go through mounds of paperwork for every new client or service and won’t need to scramble to find a client’s papers to change their information.
- Monitor Changes – Returning clients are important in your business and it’s also important for you to be able to know when clients’ habits and needs are changing. MechanicNet CRM allows you to monitor customer visit frequency, number of customer visits, new customers, and invoice/detail service record history. This allows you to determine changes in client behavior before they become problems, improving communication and client retention.
- Measure Success – Knowing whether your business practices are profitable and whether your marketing is effective is crucial to every small and large business. MechanicNet Cloud CRM provides data on average invoices, CRM, Promotions, and overall ROI, and customer spending by segment, so you can determine what is and isn’t working in your business.
A CRM can save both small and large businesses time and money, and can make running an auto shop easier. If you need help managing your customer relationships and marketing for your small and growing business, check out MechanicNet by calling (877) 632-4638 or reach us online here.